Units can’t be sold separately, and even cosmetic additions really can’t be all that much more than color changes, as it would mess with the aesthetics and flow of the game too much. And most importantly, there are almost no ways to effectively insert microtransactions into a game like Starcraft (or a potential Warcraft 4). There aren’t subscription RTSs, and they don’t lend themselves to cheap DLC, rather they wait for long periods to put out larger expansions. While there are a few RTS games here and there (and at least one high-profile one coming with Halo Wars 2) it’s not a genre all that many are clamoring for anymore.Īnd really, that’s fine by publishers like Blizzard and Activision, because RTS games are really, really hard to monetize in the ways we see so commonly practiced in the market today. Gamers have instead turned to MOBAs, a genre which ironically spawned from Starcraft mods, and even Blizzard has embraced that trend. They’re not selling like hotcakes in recent years because the genre is more than a little out of favor. This isn’t to say that Starcraft 2 is some big failure, but I have to believe that Starcraft, and with it possible future RTS games, rank quite low on Blizzard’s priority list. It’s not something Blizzard trots out during their quarterly reports as a bragging point like they do with Diablo. Heart of the Swarm, the expansion, sold 1.1M copies in 48 hours after launch.īut since then, it’s been nearly impossible to find official figures for sales of Starcraft 2 or the expansion.
In 2010, it sold a million copies on day one, and by December of that year it has sold 4.5 million copies.
Official sales data on Starcraft 2 has been hard to come by in recent years. So that leaves Starcraft 2 and its two expansions. Overwatch – Little is known for sure about Overwatch’s exact model yet, but it’s likely to be free-to-play with microtransactions as well, and as Blizzard’s first new IP in eons, they’re promoting the living hell out of it. Blizzard is dumping a ton of manpower into continuing to grow the game. Heroes of the Storm – It’s no League of Legends yet, but it’s still raking in cash due to microtransactions, particularly in Asia where such things are all the rage.
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